Warning: fopen(/home/digitalresearch/www2.digitalresearch.com/wp-content/plugins/jetpack/modules/info.php): failed to open stream: Permission denied in /home/digitalresearch/www2.digitalresearch.com/wp-includes/functions.php on line 3508

Warning: fread() expects parameter 1 to be resource, boolean given in /home/digitalresearch/www2.digitalresearch.com/wp-includes/functions.php on line 3511

Warning: fclose() expects parameter 1 to be resource, boolean given in /home/digitalresearch/www2.digitalresearch.com/wp-includes/functions.php on line 3514
Research -Digital Research Inc.

Research

Issues

  • Advertising research
  • Attitude and usage studies
  • Brand research
  • Business-to-business, including government agency research
  • Concept/positioning studies
  • Customer/employee satisfaction studies
  • Package research
  • Product research
  • Publishing research
  • Retail research
  • Social media research
  • Strategic studies
  • Technology evaluations
  • Tourism research

Industries

  • Advertising/marketing
  • Consumer publications
  • Consumer/packaged goods
  • Travel/tourism
  • Entertainment/media
  • Financial services
  • Healthcare/pharmaceuticals
  • Technology
  • Retail

Data Collection Techniques

  • Market Research Online Communities (MROCs)
  • Online surveys
  • Virtual shopping
  • Online panels
  • Telephone surveys
  • Mail surveys
  • Focus groups
  • In-depth interviews
  • Intercept interviews
  • Executive interviews
  • Focus group facility

Quantitative Analysis

  • Multi-Variate Analysis
  • Pricing research
  • Conjoint studies
  • Segmentation studies
  • Key driver analysis
  • Modeling

 

DRI's Marketing Research Online Communities

EXPLOR Award Winner