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Qualitative Research - Digital Research Inc

Qualitative Research

To fully understand your target audience, you have to know their deeper motivations. When you know what’s important to them, you’re able to address them on a level that gets to the heart of those motivations.

So how do you discover those deeper motivations? That is the multimillion-dollar question.

Luckily, you don’t have to find those answers on your own. With decades of experience researching a wide range of topics, the members of DRI’s Qualitative Research team are experts at discovering just what makes your target audience tick – providing you with a complete picture of not only that audience, but your market as a whole.

Our Qualitative Research takes advantage of a variety of reliable, time-tested approaches as well as newer technology-based techniques, including:

•    Focus groups
•    Online chat rooms
•    Bulletin boards
•    In-depth personal interviews
•    Web interviews
•    Executive interviews
•    Market Research Online Communities

Curious about what DRI’s Qualitative Research services can do for your business? Call us today at 207-985-7660 or click here.