Qualitative Research

To fully understand your target audience, you have to know their deeper motivations. When you know what’s important to them, you’re able to address them on a level that gets to the heart of those motivations.

So how do you discover those deeper motivations? That is the multimillion-dollar question.

Luckily, you don’t have to find those answers on your own. With decades of experience researching a wide range of topics, the members of DRI’s Qualitative Research team are experts at discovering just what makes your target audience tick – providing you with a complete picture of not only that audience, but your market as a whole.

Our Qualitative Research takes advantage of a variety of reliable, time-tested approaches as well as newer technology-based techniques, including:

•    Focus groups
•    Online chat rooms
•    Bulletin boards
•    In-depth personal interviews
•    Web interviews
•    Executive interviews
•    Market Research Online Communities

Curious about what DRI’s Qualitative Research services can do for your business? Call us today at 207-985-7660 or click here.